VA INTERMEDIATE LEVEL I, Graphic Design Emphasis
Spring 2014, Ms. Rosenbaum
(Preferred) Teacher Contact via e-mail at email@example.com
Please call the classroom phone before 7:30 or after 2:40 at 720 424-1776
ALL VA DEPARTMENT POLICIES AND REQUIREMENTS APPLY TO THIS CLASS,
FIND THEM UNDER THE TAB ON OUR HOME PAGE A sketchbook and full toolbox is required daily in class. Students will also need a digital camera later in the semester.
This Week In Class: Painting from “captured moment” photograph.
This Week’s Sketchbook Assignment, Due Tuesday, May 27, Mural Design for Car Dealership. Create a wall mural that expresses your personal vision of a fun automotive journey or road trip. Designs MUST include: Cars, trucks—any and all things automotive. Reference or suggestion of Denver or Colorado lifestyle. Express a feelings of freedom, transportation, joy of the open road. Can include words or graphic elements
Color Scheme should be based on the following: Primary color of a bright yellow-green. Secondary colors of yellowish beige, medium gray, and black. Small accents colors of bright red and medium cobalt blue. Required Size: horizontal rectangle 5.5” high and 9.5”long. This assignment can not be submitted as a pencil drawing. Winning shirt design will receive $125 with a second and third place cash prize also. All work must be totally original. (To receive a 10, you must submit the work on time, demonstrate a one-hour commitment, utilize an entire page, and address the prompt creatively.)
Important Class Date: Friday, May 23, Year End Celebration and Final Quarter Show
CLASS SYLLABUS and OBJECTIVES
Big Idea: Graphic Design is visual art created to communicate a specific idea through various applications such as the poster, advertisements and illustrations. Graphic design must go beyond the function of pure aesthetic expression (as in “fine art”) to clearly articulate and communicate it’s message. Students will practice analyzing and discussing graphic design to understand subtle messages conveyed using high level thinking skills and appropriate vocabulary.
How is graphic design different from fine art?
How has graphic design been used through history as persuasion and communication?
How do graphic artists use the expressive features (elements and principles of art) to express meaning, get attention and reveal personal style?
What does graphic design art look like through different times, places and cultures?
How can type and text be used as powerful expressive elements in graphic design? How can color be used as powerful elements in graphic design? What technology and design software programs can help me in graphic design? How do printmaking techniques cross over into graphic design? How can digital photography be used to create bold images for posters?
Guest Artists and speakers will contribute to our study including professional graphic designer, Debra Johnson, who will work with type and text design using InDesign software.
CURRICULUM TO BE COVERED
I. Students will know, use, and understand the following
ART VOCABULARY AND CONCEPTS:
Various forms of advertising strategies
Appropriate art vocabulary in discourse and writing practice
Characteristics and Expressive features of art (elements and principles)
Tools, processes, technology, and materials used in the creation of graphic design
II. Students will know, use and understand the following in the PRODUCTION OF ART:
A variety of digital software, techniques and processes.
Expressive qualities of art (elements and principles) to construct meaning.
Sketching, brainstorming, revision, and journaling as steps in the creative process.
The importance of collaboration in the creation of graphic art.
Tools and techniques used in the design industry Silkscreen stencil and relief printmaking processes Students will concentrate on high craftsmanship in all projects
III. Students will know use and understand the following in
ART HISTORY APPRECIATION, AESTHETICS AND CRITICISM:
The four-step criticism model in written and oral form
Appropriate class critique behaviors
Different functions of graphic design from various periods and cultures
Use the Internet, books, articles to appropriately research art periods, artists,
techniques, cultures, styles, and perspectives
Qualities of craftsmanship and aesthetic concepts
IV. Students will know, use and understand the following aspects of
ART AS PROFESSION
Educational options for a career in design. Understand how art skills transfer to and intersect with other disciplines and areas of life including business skills. Collaborate with others in the generation of ideas, production and analysis of art.
Colorado Academic Standards for Visual Art
1.Observe and Learn to Comprehend: The visual arts are a means for expression, communication and meaning making.
2. Envision and Critique to Reflect: Visual arts recognize, articulate, and implement critical thinking through the synthesis, evaluation and analysis of visual information.
3. Invent and Discover to Create: Generate works of art that employ unique ideas, feelings, and values using different media, technologies.
4. Relate and Connect to Transfer: Recognize, articulate, and validate the value of the visual arts to lifelong learning and the human experience.
copyright 2014, Denver School of the Arts