VA INTERMEDIATE LEVEL I, Grade 9, Graphic Design Fall 2014
Preferred Teacher Contact via e-mail at firstname.lastname@example.org Please call the classroom phone before 7:30 or after 2:40 at 720 424-1776
Visual Arts Department POLICIES AND REQUIREMENTS for all classes are listed on our home page. It is the responsibility of each student to be familiar with and honor these policies. Click here to the TAB ON OUR HOME PAGE sketchbook and full toolbox is required daily in class. Students must have a thumb drive for this class.
This Week In Class Complete and submit Photoshop Ad. Book Project. Intro assignment for Writing #3.
This Week’s Sketchbook Assignment, Due Monday, October 22, Shakespeare Festival Poster Design. Review the synopsis for the Tempest and research Elizabethan dress. (All work must be totally original. You should do research or use the Idea Generators to come up with a strong idea. To receive a 10, you must submit the work on time, demonstrate a one-hour commitment, utilize an entire page, and address the prompt creatively. Unless specified, you may use the media of your choice.)
The Ad Project For this project you will design a photographic ad for an existing product. You must have at least 2 pictures that will be collaged into a new image in Photoshop as well as a picture of the product or logo of the product. You will work with our guest artist to create this ad as you learn some tricks in Photoshop to manipulate photographs in a realistic way. Decide on the product first and then a concept for the ad before you begin taking photographs. You will need to be selective with lighting so your pictures can blend together realistically.
The New Book Project This project involves the design of a book in a more artistic or interactive form. The theme is that it will be a chronicle of a “new world” (which is actually our world) from an alien’s point of view. It’s to be patterned on early artists who accompanied explorers to the new world and is to feature things in our world that an alien might find weird or strange. It could be our dress, foods, plants, pets, whatever. It involves some hand-drawn observational drawings as well as text using InDesign. You will also do some simple research on an artist from the 1600′s – 1800′s who accompanied an exploration of the new world.
Department Requirement Due Dates
Wednesday, September 10 Writing #1 Due Wednesday, October 8 Writing #2 Due Thursday, October 16 1st Quarter Show, 6 – 8 p.m.
Wednesday, November 12 Writing #3 Due, Graphic Design Career Research
Wednesday, December 3 Writing #4 Due
Thursday, December 11 2nd Quarter Show, 6 – 8 p.m.
BIG IDEA Graphic Design is visual art created to communicate a specific idea through various applications such as the poster, advertisements and illustrations. Graphic design must go beyond the function of pure aesthetic expression (as in “fine art”) to clearly articulate and communicate its message. Students will practice analyzing and discussing graphic design to understand subtle messages conveyed using high level thinking skills and appropriate vocabulary.
Essential Questions How is graphic design different from fine art? How has graphic design been used through history as persuasion and communication? How do graphic artists use the expressive features (elements and principles of art) to express meaning, get attention and reveal personal style? What does graphic design art look like through different times, places and cultures? How can type and text be used as powerful expressive elements in graphic design? How can color be used as powerful elements in graphic design? What technology and design software programs can help me in graphic design? How do printmaking techniques cross over into graphic design? How can digital photography be used to create bold images for posters?
Class Activities and Assignments
Students must have a thumb drive for this class.
Written work including Art Gallery Reviews and research on selected artists and styles as assigned.
Lecture, class discussion, demonstrations and independent research
Weekly sketchbook assignments to practice skills and stretch creativity
Various critique formats to provide constructive feedback, practice communication skills, and reflect on individual work
Major class projects (expect to spend time out of class to complete these assignments!)
Guest Artists and speakers will contribute to our study including professional graphic designer, Debra Johnson, who will work with type and text design using InDesign software and Photoshop
Field trips and special projects with community partners
I. ART VOCABULARY AND CONCEPTS: Various forms of advertising strategies; Art vocabulary for discourse and writing; Characteristics and Expressive features of Art; Tools, processes, technology, and materials used in the creation of graphic design
II. PRODUCTION OF ART: A variety of digital software, techniques and processes; Expressive qualities of art (elements and principles) to construct meaning; Sketching, brainstorming, revision, and journaling as steps in the creative process; Collaboration in the creation of graphic art; Tools and techniques used in the design industry; Silkscreen, intaglio, and relief printmaking processes
III. ART HISTORY APPRECIATION, AESTHETICS AND CRITICISM: The four-step criticism model in written and oral form; Appropriate class critique behaviors; Different functions of graphic design from various periods and cultures; Internet, books, and articles to appropriately research art periods, artists, techniques, cultures, styles, and perspectives; Qualities of craftsmanship and aesthetic concepts
IV. ART AS PROFESSION Educational options for a career in design; How art skills transfer to and intersect with other disciplines and areas of life including business skills; Collaborate with others in the generation of ideas, production and analysis of art; Professional presentation to clients
Colorado Academic Standards for Visual Art
1.Observe and Learn to Comprehend: The visual arts are a means for expression, communication and meaning making.
2.Envision and Critique to Reflect: Visual arts recognize, articulate, and implement critical thinking through the synthesis, evaluation and analysis of visual information.
3.Invent and Discover to Create: Generate works of art that employ unique ideas, feelings, and values using different media, technologies.
4.Relate and Connect to Transfer: Recognize, articulate, and validate value of the visual arts to lifelong learning and the human experience.
copyright 2014, Denver School of the Arts